Theme Park / Social Space - character concept art

Stylised character concepts for an online Virtual Theme Park and social space. I explored a wide range of body types and themes, all within the confines of characters that could be fit the Theme Park setting; fun, quirky, child-like. Initially the creative team carried out a high-level brainstorming session, aiming to find references of various body types (lean, muscular, 'tank', etc), all within the 4 themes we had decided upon; 'Fantasy', 'Sci-fi', 'Sim' and 'Kid's Retro'. Concept development began with a line-up of 4 characters body types, each one a different theme. This was then tested for by repeating the task using the same body-type line-up, but with a randomised theme per character. I then expanded to a broader exploration of character designs, culminating with a total of around 100 different proposals for us to experiment with.