MLB Virtual 31st Ballpark (Branding & Graphics)

Branding designs created for MLB's new 31st Ballpark stadium and their virtual Metaverse experiences; giving Major League Baseball fans digital access to exclusive events and games. The application of graphics was approached with modularity in mind, to allow for easier rebranding of the ballpark depending on the event taking place at the time. The branding covered the entirety of the ballpark, including the outer plaza, gardens and boardwalks, the exterior facade, the interior concourse, stands and playing field, and included more 'virtual' features such as holographic vertical banners, and a giant animated MLB logo hologram.